Ray White Prestige Launches in New Zealand

The Ray White Group in New Zealand has launched Ray White Prestige to capitalise on a growth in sales at the top end of the residential property market.

Ray White New Zealand CEO Carey Smith said Ray White is the prestige market pacesetter on Australia’s eastern seaboard and is looking to dominate the market in New Zealand.

“The prestige brand has long been associated with Ray White as leaders in the market on the east coast of Australia, particularly in the eastern suburbs of Sydney, the Gold Coast and inner suburbs of Brisbane,” Mr Smith said.

“In the New Zealand market, there are tremendous opportunities in the higher to medium priced areas of Auckland, Wellington, Canterbury and the Lakes District in the lower South Island. There will also be prestige property from coastal areas.”

Mr Smith said during the first quarter of 2010 Ray White has consistently accounted for 30 per cent of sales in the NZ prestige market.

“We have had a number of sales in Orakei, Remuera, Herne Bay and St Mary’s Bay plus a high percentage in the Southern Lakes area, particularly in Queenstown and Arrowtown where our marketshare is in excess of 35 per cent,” he said.

Mr Smith said all selected prestige properties will be part of the Ray White e-magazine collection that is internationally distributed through a database of 550,000 interested property buyers.

“In addition to this it will also be profiled if desired through the key markets internationally which respond directly to prestige property,” he said.

Photos: Ray White Prestige Launches in New Zealand - click to enlarge